Sheftival 2012

Summer Festival Combines Real Music and Sport in Celebration of London 2012

On 4th and 5th August, the best of Sheffield’s music, radio, sporting and event organisers will be taking over the Don Valley Complex with an event programme as lively, colourful and diverse as Sheffield itself. ‘Sheftival’ is the city’s biggest ever festival of sport and culture, timed to celebrate our own Jess Ennis’s Olympic final.  Sheftival is our take on an Olympics party, done festival style!

Priced to make everyone welcome, Sheftival will be hosting the city’s biggest outdoor pop concert this summer in partnership with our good friends at Real Radio and Tramlines Festival.

Real Radio will be bringing some of the biggest acts in pop music to the Sheftival main stage. With a wealth of experience of presenting safe, high attendance events Real will give Sheftival goers a fantastic, fun filled and star-studded festival. Their Sony Award winning ‘Feel Good Breakfast’ team of Dixie and Gayle will be introducing acts from the stage as well as other presenters from across the schedule including Hometime’s Pete Edgerton. The famous Real Patrol also will be around the festival handing out freebees, taking photos and generally having fun. Real Radio will also be running special competitions on air and online at http://www.realradioyorkshire.com to win exclusive packages, ‘meet and greets’ with the stars to ensure Sheftival puts a real smile on everyone’s face.

Alternative music will be showcased on The JuJu Club World Music stage or you can chill out and play games in the Sharrow Festival Family area. Music and entertainment is available all over the site at the Buskers Barge, acoustic stages, and at the Monkey Bump Dance Tent showcasing Sheffield’s leading club brands creating a summertime party vibe. You can even arrive in style from Victoria Keys on the barge itself!

LINE UP
Saturday 4th August
Toots & The Maytals
Macka B
Selecter
The Balkan Bandits + Dancers
Jungle Lion
Renegade Brass Band
Sour Cherry
Laura Steel
Soukous Revelation
Nisha Lall Bollywood Dance
Noise Blasters

Sunday 5th August
The Beat
The Lightning Seeds
Dodgy
The Crookes
Carmen Ghia And The Hot Rods
Bollywood Brass Brand Carnival Parade
Kanda Bongo Man
Sheffield Samba Band
Truly Apparent
Blood Sport
Angelina African Dance

PLUS MANY MORE TO BE ANNOUNCED INCLUDING THIS YEAR’S BIGGEST POP ACTS FROM REAL RADIO!

In true festival fashion, we will be filling the site with loads of other things to do.  Enjoy mouth-watering gourmet food, peruse Devonshire Markets, a real ale trail, crafts (and cupcakes no doubt!), and Jamaican jerk barbeque.  You can join the carnival parade, hit the fairground or even go ice skating for free!

Festival Director Dave Healy explained:
“Most major towns and cities in England are celebrating the Olympics, but this being Sheffield, we wanted to give it a bit of a different flavour.  We have invited some of the city’s best festival and event promoters to come and put on a show, giving our Olympic celebration a true festival vibe. We expect to welcome people from South Yorkshire and beyond and have deliberately kept the pricing affordable.  An Under 18s day ticket only costs £10 and if we do make any money, it will immediately be reinvested into the city’s sporting and cultural events. It might not be the UK’s biggest Olympics Party, but we reckon it will be the friendliest and the most fun!”

Real Radio Managing Director, Steve South added;
“Sheftival will be a fantastic event, not only for the people of Sheffield but for the whole of Yorkshire and beyond. We are very excited at the prospect of bringing some of the biggest names in pop to Sheffield in what will be ‘The’ family festival in our Olympic Summer. Sheftival’s unique mix of music and culture, along with tickets priced to encourage family attendance, will create an environment where everyone can come and really drink in the excitement and atmosphere of The Olympics.”

A whopping one in seven GB athletes trained in Sheffield and many international Olympic teams have chosen our city as their pre-Olympic home in the build up to London 2012. At Sheftival, we will be broadcasting Jess Ennis, Usain Bolt and the rest of the Olympics, live on a 48square metre big screen in Don Valley Stadium where anyone can join us for free.

Steve Brailey, CEO of Sheffield International Venues said:
“Sheffield is famous for its sport and music events. Sheftival will bring together everything great about Sheffield and celebrate the sporting heritage of our region, bringing all communities together. What a fantastic party it will be watching the Olympics and enjoying great music.”

We are expecting to welcome over 50,000 people to the city’s Olympics Party. To guarantee your place get your tickets early.

For Sheftival Media Enquires: Sheftival PR Manager – Nicola Freitas: nicolafreitas@gmail.com / 0778 645 1213

For Real Radio Media Enquiries: Real Radio Communication Manager -Malcolm Packer: 07827-258756

LINKS

www.sheffieldcityguide.com/thingstodo/view/sheftival
www.sheftival.com
www.twitter.com/sheftival
www.facebook.com/sheftival

TICKETS
Family ticket admits four – day ticket £40 / weekend £70
Under 18s – day ticket £10 / weekend £15
Over 18s – day ticket £12 / weekend £20
Under 6s go for free
Buy online: http://bit.ly/JcfGaP
Tickets are also available in person at the Arena Box Office, City Hall or by phone on 0114 256 5567