Wayne Hemingway MBE
Co-founder of Red or Dead and Hemingway Design
Wayne Hemingway MBE is an English fashion designer and co-founder of Red or Dead.
One day he decided to empty his wardrobe and that of his childhood sweetheart (now his wife Gerardine) and took the contents to sell on Camden Market. They did so well that by the end of the year they had 16 stalls at the market, with shipments of second-hand clothing and footwear brought in from all over the world.
By 1983, they had opened a shop in fashionable Kensington. That same year, the first Red or Dead collection was also created, inspired from Russian peasant clothing. It was well received and they obtained a huge order from US department store Macy’s.
After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Gerardine sold Red or Dead in a multi-million cash sale.
In 1999, the pair they set up HemingwayDesign, which specialises in affordable and social design.
Wayne is the chairman of Building for Life, a Design Council CABE (Commission for Architecture and The Built Environment) funded organisation that promotes excellence in the quality of design of new housing. He is also a professor in The Built Environment Department of Northumbria University, a Doctor of Design at Wolverhampton, Lancaster and Stafford, a writer for architectural and housing publications and a TV design commentator.
Brought to you courtesy of Sheffield City Guide